So I was chatting with K on our bi-daily car share, and we somehow jokingly got onto the subject of Personal Injury Lawyers and all the daft names they’re coming up with – ‘lawyers4u’, ‘claims4u’ and wotnot – and I jokingly came up with ‘personalinjurylawyers2go2court4u’.

Then it transpired that 123-Reg were selling .info domains for a pound each for one year, so I registered it, and bob’s your aunty’s live-in lover: A new (spoof) Personal Injury Lawyer website.

The Google Ads I put on there are (obviously) for real companies, but interestingly there’s a large number of them that follow the ‘blahblah4u’ format. It’s funny because it’s true.