Transformer Car - Citroen C4 Advert

20:20.43 - Wednesday 12th January 2005   (Link to This Entry)

And the award for 'Best Use of Computer Graphics in an Advert' goes to.. Citroen, for their awesome C4 ad featuring a C4 morphing into a dancing robot. It is so skillfully rendered that there's very little to give away the fact that it's actually computer graphics.

The only clue in the entire ad is the accuracy of the camera work. When the car first transforms, the camera tracks the head of the robot far too well - if a little bit of sloppiness had been introduced here, it would have been a sure fire winner.

The super duper Dancing Citroen C4 Transformer ad can be found here.